Defining a new Vision and Experience Strategy

IA developed a new vision for the City of Aurora, and worked with them to design and inspire a new living experience and brand identity to retain and attract new residents. IA spent time living in the community, listening to personal stories and observing the way residents interacted with their city. Through this experience, IA developed a meaningful connection with the city and its communities and developed a sustaining brand and experience design strategy that defined the future for a new Aurora.